Manufacturers have reduced rolling resistance by a third within 15 years. Further improvements will be more difficult in the future if the performance balance is not to be jeopardized. Tire manufacturers have every reason to be proud. Between 1995 and 2009, they managed to reduce rolling resistance by 30%, from 11 kg/t to 8 kg/t. ...

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One of the dark and ugly aspects of social interaction is envy. Some people are even envious of what their neighbor lacks. "That scoundrel feels no pain," they say, and the neighbor is cursed, vilified, and envied. There are many stories about envy, some even humorous ones in Don Quixote. We at TireMoni, of course, are not envious. ...

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Rain demands good tires. Tires with tread and tires with the correct pressure. Monitoring tire pressure while driving is a helpful feature; aftermarket systems (TPMS, RDKS) are available and are often more affordable than a single factory-installed sensor. We quote below from an article at http://www.pnn.de/mobil/326299/ to discuss the following points. ...

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We have long been informing the public about how easily accidents caused by tire damage can be avoided. Simply take tire pressure seriously as an important aspect of driving safety and check it regularly. Not necessarily manually, but while driving using an electronic tire pressure monitoring system (TPMS). http://www.kfztech.de/kfztechnik/fahrwerk/reifen/reifendruck.htm states: "Approximately 401,300 of all traffic accidents are related to insufficient tire pressure.". ...

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Now, more and more voices are addressing tire pressure as an important aspect of environmentally friendly and safe driving. We are very pleased about this. Not only because it helps our business, but also because it marks the beginning of the fulfillment of a mission we have consistently pursued for over 10 years: reducing rolling resistance as a factor for the economy as a whole. ...

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Where do we go and how? We drive by car to go shopping, to a holiday destination, to work, to buy cigarettes – at least that's what my neighbor's neighbor says; he always drives the 200 meters to the vending machine in his VW Golf. We also drive to the swimming pool, to buy flowers, to the gas station, to the car wash, or simply out into nature, into the night, to the countryside, through... ...

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